Glenfiddich Single Malt Whisky
The Glenfiddich Distillery is a Speyside single malt Scotch whisky distillery owned by William Grant & Sons in Dufftown, Scotland.
Founded in 1886, the Glenfiddich single malt whisky first ran from the stills on Christmas Day, 1887.
Following difficult times in the 1960s and 70s, many small, independent distillers were bought up or went out of business. In order to survive, W. Grant & Sons expanded their production of the drink, and introduced advertising campaigns, a visitors' centre and from 1957 packaged the Scotch in distinctive triangular bottles.
Later, W. Grant & Sons was one of the first distilleries to package its bottles in tubes and gift tins, as well as recognising the importance of the duty-free market for spirits. This marketing strategy was successful, and Glenfiddich has now become the world's best-selling single malt.
Sold in 180 countries, and accounts for about 35% of single malt sales.